If you own a business, marketing is a crucial component of your enterprise. You will require it to attract clients to buy from you. As technology evolves, emerging tools are helpful for marketing. One such tool is ChatGPT, which is used in various aspects of a business. As such, this article is going to explore using ChatGPT prompts for marketing.
Set Context
In general, the first thing you will want to do when using ChatGPT is to set the context. You can do this by starting a new conversation, which will be available for future use. Doing this reduces the likelihood of deviation from what you want to achieve. Once you open a new conversation, you will want to explicitly state what you are offering to clients. For example, if you sell car polishing products, you should tell ChatGPT you sell car polishing products. So, you will want your prompt to read something like the question below.
“What are the top trending car brands I can reference when talking about my car polishing products?”
If you offer different product categories, you should type in this information. However, ensure you provide each detail in a separate sentence, as AI technology is not good at handling complex details.
Specify Your Brand Voice
ChatGPT is an advanced chatbot powered by artificial intelligence (AI) technology. Therefore, you must specify the type of voice you want to create content for. For a brand looking to improve its marketing strategy, you will want to use an active voice for all your marketing copy. As such, it is a good idea to prompt the chatbot to create content using an active voice. You can tell it to limit the use of passive sentences, to appeal to your clients. Furthermore, you may choose to prompt for use of a conversational or casual tone. However, you should avoid over-prompting the tool if you want to get great results. Below is an example of a prompt you can use.
“Above is a short description of a new product. I will like you to make it conversational, funny, and direct. Also, I will like you to use an active voice while maintaining a simple sentence structure.”
Ask for Options
When creating marking content, you may have a good idea about what you are looking for. Yet, your choice may not always be the best. Therefore, restricting the chatbot to your choices may limit the quality of results you get. Instead, it may be beneficial to ask for options or alternatives. In addition, you should not be too restrictive, especially when developing concepts. Doing this allows the technology to offer creative ideas that may be better. For example, if you are looking to generate appropriate heading lines, presenting your requirements will give you the option for suggestions. Afterward, you can use AB testing to select the best alternative for your audience type. Check out the prompt below.
“I have a new product with [describe item]. Please develop a few appropriate headlines for me to choose from.”
Ask Follow-up Questions
Like humans, the first line of questioning may get you some information. However, asking follow-up questions helps ChatGPT provide detailed responses. Therefore, the more queries you type, the more appealing and useful marketing responses you are likely going to get. In addition, asking more questions helps provide specific responses tailor-made for your audiences. For example, if you are developing a blog post, you may ask for the top trending shoes. After getting the information, you may use a follow-up question like the one below.
“In this list, which brand is more popular among teenagers?”
Specify Boundaries
Although AI tools are smart, these technologies still require boundaries. In particular, marketing copy requires you to provide specifications due to the limitations of SEO (search engine optimization). Titles, subtitles, taglines, and more have maximum character length, which should be adhered to. Exceeding this limit may render the remaining information unuseful. As such, if the snippets on search engines have a character limit of 156 characters, ensure you provide the chatbot this restriction when defining prompts. Also, ensure you check the number of characters before you use the copy generated. For example:
“Write a heading about the new car cleaning product using just 150 characters”
Find Recommendation Sources
ChatGPT does not create information out of thin air. It sources details from the web. Therefore, you will want to ask the chatbot for relevant sources if you want to do a deep dive into some marketing strategies. Doing this should improve the way to query the technology when developing marketing copy. Additionally, you may link the sources you get to articles or blog posts that attract clients, especially when your target audiences are businesses.
“Provide 3 links on email marketing strategies.”
Learn from ChatGPT
ChatGPT is not just a database for accessing information. Since it is AI-based, it can operate exactly how you want it to. Therefore, you can take advantage of its capacity to expand your knowledge and improve your skills. If you are a novice in copy creation, you can use this technology to practice developing marketing content. At each step, you can ask it why it uses some methods instead of others. For example, you can ask the chatbot to develop an email ad campaign about your new car cleaning product. After providing you with possible email samples, you can use the following prompts to learn more.
“Why did you use this format to develop the email campaign message?”
For this particular prompt, the AI tool stated that this format follows a logical and persuasive structure, which is used by marketing and sales experts to communicate with clients. Furthermore, ChatGPT highlighted that this structure stands for AIDA, which means Attention, Interest, Desire, and Action.
As seen from the response, if you do not understand the underlining principle this chatbot uses to develop any content, you can ask it for more information. In most cases, the response you get will expand your knowledge and improve your marketing campaigns.
